Bon Appetit!

Ashley and Joel Selby are the creative minds (and hands) behind Rational Jar of Honey, the culinary side of their studio, This Paper Ship. They live in a historic apartment in downtown Greensboro and consider themselves graphic designer-farmers, combining technology and nature in their every day lives.

What they lack in culinary education, they make up for by love of food, creativity, design skills, and (not to mention) hundreds of hours spent watching Food Network and poring over their cookbook library. They are inspired by the recent explosion of awesome food blogs and want to bring their own style and tastes to the mix.

Here's to good eating!