Bon Appetit!

Ashley and Joel Selby are the creative minds (and hands) behind Rational Jar of Honey, the culinary side of their studio, This Paper Ship. They live in a historic apartment in downtown Greensboro and consider themselves graphic designer-farmers, combining technology and nature in their every day lives.

What they lack in culinary education, they make up for by love of food, creativity, design skills, and (not to mention) hundreds of hours spent watching Food Network and poring over their cookbook library. They are inspired by the recent explosion of awesome food blogs and want to bring their own style and tastes to the mix.

Here's to good eating!

Artificially Delicious

Saturday, April 10, 2010

As anyone who has been reading Rational Jar of Honey for some time would know, we at This Paper Ship are passionate about good, fresh food and supporting local food economies. However, lest anyone should have the grounds for calling us elitists, we decided to start highlighting our “guilty pleasures”: food that you know probably isn’t good for you but you just don’t care because it’s just so good.

Today’s post is dedicated to that modern miracle of food science, artificially-flavored foods. Yes, you read that right; we admit that we not only eat, but actively enjoy, food flavored with artificial chemicals that trick our brains into thinking that we’re tasting something we’re not eating.

Why? Because Cheeseburger Late-Night Doritos and Cupcake Fruity Pebbles taste delicious. That’s why.