Rational Jar of Honey bio picture

Bon Appetit!

Ashley and Joel Selby are the creative minds (and hands) behind Rational Jar of Honey, the culinary side of their studio, This Paper Ship. They live in a historic apartment in downtown Greensboro and consider themselves graphic designer-farmers, combining technology and nature in their every day lives.

What they lack in culinary education, they make up for by love of food, creativity, design skills, and (not to mention) hundreds of hours spent watching Food Network and poring over their cookbook library. They are inspired by the recent explosion of awesome food blogs and want to bring their own style and tastes to the mix.

Here's to good eating!

Category Archives: Dessert

Imaginary shops of love

We’ve been talking about owning a physical store front for years now (especially since we first started This Paper Ship) and watching our favorite movies/shows just fuels the fire all over again, especially when it involves an adorable, whimsical, imaginary bakery or cafe we dream of stepping into. If we ever opened a physical store...

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Cake + wine

Last night we spontaneously craved cake so we paused Netflix (we were watching Pushing Daisies… our favorite show EVER), threw on our shoes, jumped on our bikes, and dashed to The Iron Hen a few blocks away just as they were closing up for the night. We would have taken the car but it was...

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Spaghetti & meatball (strawberry) cupcakes

My cousin Steph & her husband Jake (our best friends) came down from Johnson City, TN over the weekend to pick up their new kitten (we rescued from under our house) and visit with us for a few days. We had a blast riding our bikes around the city, picnicking, chatting, and baking while the...

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Italian Strawberry Custard Tart

I’ve been really needing to make a tart ever since I got my new tart pan. It’s hands down one of my favorite things to bake! We had gone to the farmer’s market downtown over the weekend and bought some strawberries so it was the perfect excuse.
This tart was based off of a sour cherry...

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